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Why Your Listing Agent Should Be A Blogger

Great info when considering a listing agent to sell your home. There is no reason these days that a seller's home should not show up on Google BY ITSELF (aside from Real estate centered websites). I'm not saying it should stay #1 on Google for weeks. But it should be found outside of the MLS and other real estate websites. When interviewing agents to sell your home, ASK QUESTIONS such as "do you blog, and can YOU SHOW ME SOME EXAMPLES ... ?" It is your home - as a seller be tough on agents during the interviewing process and you won't have to be tough during the entire selling timeframe!!

Why Your Listing Agent Should Be A Blogger

Question: What do most people do these days when they want more information?Google it
Answer: They GOOGLE IT!
And your home and its "findability" on the Internet is no different.

Over 80% of home buyers start their home search on the internet.  Therefore to list your home for sale with a Realtor who is NOT all over the Internet and, most importantly, blogging, is like plucking dozens of eyeballs out! Ok, that sounds silly. But eyes are what you need. As a seller, VIEWS (virtual or literal) are what you need.

Typical Scenario

What might home buyers type in when they are searching? Well any good Realtor will know that they can use tools created by Google to find the most common search terms, such as: Homes for sale in (Your Town), First time home buyer in (Your County), Homes for Sale on Main Street, (Your Town), Information about Amherst Farms (or any other development) ... and so on.

Therefore it is important that your Realtor, your neighborhood, your town, and your home for sale, can be found on the first page of Google or any other search engine. This is accomplished by having a Realtor that is Internet savvy and is a blogger. Blogging "ranks" high when someone performs an Internet word search like on Google. The most amazingly beautiful, high tech super-duper custom webpage for your home for sale doesn't mean SQUAT if home buyers do not find it when they are searching the Internet.

Let's wrap this up with a little test ...

Search for these various terms and see if "Andrea Kappre" shows up anywhere ...

"Homes for Sale in Amherst Farms, Mickleton"  -  "Realtor in Gloucester County"Why your listing agent should be a blogger

These are just two examples ... a narrower search such as your street or your development will likely place you in the top 2 or 3 results on Google.

Now Imagine YOUR HOME is the first one a buyer sees when searching on Google!!!

To list with a non-blogger - that is listing suicide!



Andrea Kappre is a Realtor in New Jersey, helping buyers and sellers to successfully accomplish their real estate goals. For your own customized MLS search of homes for sale in Gloucester, Salem or Camden County or other South Jersey areas, Click the Search the MLS link below or call or e-mail Andrea Kappre now.  You can visit Andrea on the web at

Contact Andrea Kappre at 856-419-3560 or REALTOR in NJ Twitter REALTOR in NJ RSS Feed REALTOR in NJ MyBlogLog

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Comment balloon 0 commentsStephen Kappre • August 13 2010 01:18PM


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